White Claw

Social Media Campaigns

Over the last two years I concepted and executed quarterly social media campaigns for White Claw. In that time I also helped develop and maintain the visual identity for the brand. A black and white contrasty look with a colored flavor stripe that incorporated the product while mixing in lifestyle. I shot and edited some of White Claw’s most highly performing posts. It’s been an amazing journey that started out with this little unknown brand that transformed into a house hold name and changed the alcoholic beverage industry forever.

Product Launch Campaigns